AdLeada for agencies

Find your next client before they brief the market.

AdLeada builds your new-business pipeline two ways: a data system that tracks the public signals showing which UK brands are about to need an agency, and inbound advertisers who come to us seeking help and leave their contact details. Both routes mean you are having the conversation before anyone else.

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Two lead sources

Signal intelligence and inbound leads. Both in one place.

Most new-business tools give you one or the other. AdLeada combines proactive signal-based intelligence with a stream of advertisers who have already put their hand up.

Source 01

Brand signal intelligence

We continuously monitor public UK commercial activity: funding rounds, senior marketing hires, product launches, performance plateau indicators and founder signals. These tell you which brands are about to need an agency, before they know it themselves.

Source 02

Inbound Health Check leads

UK businesses struggling with their advertising find AdLeada through search, take the free Ads Health Check, and declare their channels, spend, and biggest frustration. Each completed check is a qualified lead with a declared pain point and a suggested outreach angle.

Brand signal intelligence

UK ad spend keeps growing. The pitch market doesn't show you where.

Year on year, the AA/WARC Expenditure Report shows UK advertising investment continuing to climb. That much, agencies already know.

But the visible pitch market — formal reviews, RFPs, the new-business announcements covered in Campaign and The Drum — only ever shows a fraction of where that growth lands. Most of it never reaches a pitch list at all.

The real growth is sitting at the fat end of the long tail.

The opportunity is in hundreds of smaller, faster-moving UK brands that rarely run formal pitches: ambitious SMEs, challenger brands and founder-led businesses investing seriously in marketing for the first time. They don't appear on pitch lists. They don't issue RFPs. But they are showing signals.

AdLeada finds that gap, between the spend that's happening and the agencies who don't yet know about it. We surface the signals before they brief the market, so you're having the conversation first.

Sample signal opportunities

What an AdLeada signal lead looks like.

Each entry includes the trigger signal, why it's time-sensitive, the likely agency need, a suggested outreach angle and verified contact details. Identifying details are redacted in these samples.

Beauty & personal care Priority: High
Company name redacted
Website redacted.co.uk
Signal detected

Seed funding round completed (trade press, last 8 weeks) and a new Ecommerce Manager role advertised in London.

Why now

Fresh investment plus a dedicated ecommerce hire points to a step-change in growth ambition, and a brand about to need a partner who can scale acquisition beyond founder-led activity.

Likely agency fit
Creative / Integrated Media
Suggested contact

, Founder & Marketing Director

Direct contact details included

Outreach angle

Open with the funding news; offer a brand and acquisition strategy review ahead of their next growth phase.

Food & drink Priority: High
Company name redacted
Website redacted.co.uk
Signal detected

New product line listed in two major UK supermarket chains within the past quarter.

Likely agency fit
PR Creative
Fintech · B2B Priority: Medium
Company name redacted
Website redacted.io
Signal detected

New CMO appointed and confirmed as a sponsor at a major UK industry conference this autumn.

Likely agency fit
Media Events
What we track

We monitor growth signals across UK brands.

Six types of public commercial activity that consistently predict an upcoming agency need.

SIG-01

Senior marketing hires

A new CMO, Head of Marketing or Head of Growth is often the first sign a business is about to invest in how it's perceived, and who helps it get there.

SIG-02

Funding and expansion

New investment, a funding round or a UK expansion typically comes with a mandate to grow visibility fast.

SIG-03

Performance plateau indicators

Brands that have plateaued on paid search and social are often the first to start looking for what comes next.

SIG-04

Product and brand launches

A new product line, rebrand or repositioning is one of the clearest precursors to an agency search.

SIG-05

Event and community activity

Sponsorships, activations and community-building activity often signal a brand investing beyond performance channels.

SIG-06

Founder and leadership signals

Founder interviews, leadership changes and public ambition statements often appear months before a formal review.

Inbound Health Check leads

Advertisers who have already put their hand up

AdLeada's free Ads Health Check ranks in search for the queries UK businesses use when their advertising stops working. When a business takes the check, they tell us their current channels, monthly spend, biggest frustration, and what triggered them to seek help.

That is a warm lead. They are not a scraped contact or a cold name from a list. They found us, read a guide, and voluntarily left their details in exchange for a score. Each lead includes a declared pain point and a suggested outreach angle built around it.

These leads are matched to the agency specialism best placed to help: media, creative, PPC specialist or full-service, based on the advertiser's channels, spend and score.

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Sample Health Check lead

Health Check lead Developing
Contact , Marketing Manager
Company .co.uk
Current mix Google Ads + Meta only
Monthly spend £3,000 to £10,000
Health score 42 / 100 Developing
Pain point Growth has slowed even though we are still spending
Outreach angle Address the plateau first. Offer a channel mix audit before pitching any solution.
Direct contact details included in full lead packs. Redacted in this sample.
How it works

AdLeada turns brand activity into clear new-business opportunities.

01

We track signals and capture inbound leads

We continuously monitor public UK commercial activity: funding news, senior hires, launches and more. In parallel, the Ads Health Check captures inbound advertisers actively seeking help.

Ongoing, continuous
02

You receive qualified opportunities

Each opportunity includes the signal or pain point, why now, likely agency fit, a suggested outreach angle and verified contact details for the right person at the brand.

Weekly delivery
03

Move before the market

Signal leads reach you before any formal pitch or brief. Health Check leads come from advertisers who have declared a problem and are actively looking for a solution. You arrive with context.

Before any market brief or pitch
Who it's for

For agencies looking to grow with better new-business opportunities.

Whatever the discipline, the same signals point to the same brands at different points in their journey.

Media

Spot the brands about to start spending on paid channels, and the Health Check advertisers already plateauing on Google and Meta, before they brief a media agency.

PR

Find the founder stories and launch moments worth pitching, before the press release goes out.

Events

Identify brands investing in activation and community, ahead of any formal sponsorship review.

Creative and integrated

Get the full picture on brand, launch and leadership signals, and Health Check advertisers with low visibility scores, before a creative review opens.

FAQ

Common questions from agencies.

Is AdLeada for us?

AdLeada is built for agencies that want sharper new-business signals, not bigger prospect lists. Whether you have a new-business team or not, the challenge is the same: knowing which brands are worth approaching, why now, and what to say first.

Is this just a contact database?

No. AdLeada doesn't sell contact lists. Every signal lead is built around something actually happening at that business right now. Every Health Check lead comes from an advertiser who has actively declared a problem and left their details voluntarily. Context is what makes these leads usable.

Does AdLeada work for different agency specialisms?

Yes. The same brand signals can point to different agency needs. A funding round may create a media opportunity. A retail listing may create a PR opportunity. A product launch may create a creative opportunity. Health Check leads are matched to the specialism most relevant to the advertiser's declared pain point. Your opportunities will be tailored to your agency.

Where does the signal data come from?

Public commercial, GDPR-compliant signals: funding announcements, job postings, press coverage, company filings and public launch activity. Every signal opportunity is reviewed and curated before delivery. Health Check leads come from advertisers who have opted in to AdLeada's process.

How are leads priced?

Pricing depends on lead volume, type (signal, Health Check, or both), and any spend-band or specialism filters. Contact hello@adleada.com or request a free sample pack to discuss what fits your new-business model.

Get started

Get a free sample lead and see for yourself.

We'll send you a real example of both lead types so you can see the format, the data and the outreach angle before committing to anything.

Get a free sample lead

Or email hello@adleada.com directly.