Six questions. A score out of 100. A clear breakdown of what your advertising mix is missing and exactly what to fix first. Free for any UK business.
Take the free Ads Health Check2 minutes. Results on screen immediately. No sales call.
Each band comes with a profile, a breakdown of your likely gaps, and specific channels and fixes worth exploring first.
Your current mix has significant gaps. Costs are likely rising and growth is stalling. The check tells you exactly why and where to start fixing it.
You have the foundations but there are clear leaks in your funnel and blind spots in your channel mix. There is measurable growth to unlock.
Your advertising mix is working. The check confirms what is driving results and highlights where the next growth opportunity lies.
Free guides for businesses running paid advertising on Google, Meta and beyond. Straight answer first, full detail after.
A seven-layer diagnostic covering objective, tracking, audience, creative, landing page, budget and offer. UK benchmarks included.
Read the guide BudgetingChannel minimums, SMB playbooks from £1,000 to £50,000 a month, and the unit economics approach that actually works.
Read the guide PerformanceThe six signal metrics that tell you the real story, versus the vanity metrics that look impressive but mean very little.
Read the guideThe Ads Health Check scores your advertising across five dimensions to identify where your mix is strong and where it is costing you growth.
Takes 2 minutes. Results on screen immediately.
Findings from AdLeada's advertiser research and the businesses that have taken the Ads Health Check.
of UK SME advertisers use fewer than three channels, making them vulnerable to rising costs on a single platform
is the average time a UK business continues spending on a failing advertising strategy before questioning whether it works
ROAS improvement seen by businesses that formally audit their advertising mix quarterly versus those that do not
A free six-question diagnostic for UK businesses running paid advertising. It takes about two minutes, scores your advertising mix out of 100 across five dimensions, and gives you a clear profile of what to fix first. Results appear on screen immediately. A copy is emailed to you.
Yes. No credit card, no trial, no commitment. We ask for your email to send you a copy of the result. We offer an optional callback if you would like to talk through your score with someone from AdLeada. That is it.
Your score is built from six questions covering channel breadth, investment level, brand visibility, performance signals, growth readiness and your declared trigger. Each answer adjusts your score based on its relationship with advertising outcomes across UK SME advertisers. The full methodology is at adleada.com/ads-health-check/methodology.
Platform dashboards show you the best version of your performance within that platform. They cannot tell you about the channels you are not using, the audiences you are not reaching, or the gap between what you are spending and what you could be getting back. The Health Check scores your overall advertising mix, not just one channel's reported numbers.
Yes. The Health Check scores your mix independently of whoever manages your advertising. If you are considering changing agencies or adding a new specialist, it gives you an objective picture of where you currently stand and what any new partner should be helping you improve.